Does a bear shoot in the woods?

For the five or six of you who haven't caught this on AOTW,
Copyranter, or elsewhere in the ad blogosphere yet, here it is. But put on the headphones if you don't want everyone around you hearing naughty language:



So, did you shoot the bear? What then? What words did you try? (I suggested "love the bear"...)

What's really important about this, though, is its great and innovative use of YouTube's more interactive features. Now that the genie is out of the bottle, expect a lot more of the unexpected on there...

UPDATE: People are saying this is the work of French agency Buzzman. My hat's off to you, mes amis!