Wednesday, September 1, 2010

Transit advertising, Italian style

Saw this campaign on I Believe in Advertising.

The illustration is cool. The art direction is divine. But... puzzle pieces as a concept? Non e' troppo originale, ragazzi!

The following is for Milan's public transit system, ATM:

Nonetheless, this campaign from DDB Milan is a pretty simple expression of what public transit's value is to people in a big city: connecting you. Plus, it works with their colour-coded metro system, which I got to know when I lived there. 

As someone who has been in transit advertising for almost 10 years, I have to say that just reinforcing the connection between transit and life is what it's all about.

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