Tuesday, October 19, 2010

Legalize Gay

I'm not going to beat around the bush: I think American Apparel is a sleazy advertiser. But I love their t-shirts. So I'm both impressed by, and suspicious of, this little piece of corporate social responsibility:

The ad was run in AA's newsfeed, with the following explanation:

"Last week, American Apparel was contacted through Facebook and informed that a student at the University of Wisconsin-Whitewater was physically and verbally assaulted for her sexual orientation. The victim was wearing one of the company's Legalize Gay t-shirts at the time of attack. Hate crimes such as this are abhorrent and we deeply condemn them. Despite the unfortunate event that triggered it, the immediate response of this young woman's fellow students to hold a campus wide rally as a show of unity was incredibly inspiring. In response, we have run the following full page advertisement in the university newspaper offering free Legalize Gay t-shirts to any member of the student body who can put it to good use."

So good for them. But can they stop sexually abusing their employees now?

1 comment:

  1. Maybe this is a good sign. Much of your industry has cynically exploited heterosexual (so-called-"family") values for years -- if gay values are now also ripe for cynical exploitation, then they must finally be arriving in the mainstream.

    Um, hooray?!?