For Halloween, Sears has actually decided to do something interesting. So if you're among the living dead, or just have a little craving for a cerebral snack, check out Sears' new Zombie Department. You'll be glad you did.
An industry look at social issues in advertising and media
Monday, October 25, 2010
Sears courts the undead demographic...
...and I don't mean "Jessica™" and "Arnold Palmer®" brand shoppers.
For Halloween, Sears has actually decided to do something interesting. So if you're among the living dead, or just have a little craving for a cerebral snack, check out Sears' new Zombie Department. You'll be glad you did.
For Halloween, Sears has actually decided to do something interesting. So if you're among the living dead, or just have a little craving for a cerebral snack, check out Sears' new Zombie Department. You'll be glad you did.
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