They're part of See Film Differently, an outgrowth of Volkswagen's sponsorship of independent cinema in the UK. They've now turned their attention to Hollywood and other big movie locations, and will be hosting a number of screenings and events in classic locations like those featured in the ads.
Of course, there are two things to consider here: Is this really helping build Volkswagen's brand? (Not to mention the irony of the Nazi-born company associating itself with an NYC deli.) And what do these two 1980s blockbuster movies have to do with supporting independent film?
Oh well, at least they were worth a watch.
No comments:
Post a Comment