Imagine what you can on TV do when nobody's watching

I like this campaign. Not just because it's freaky, and the illustration style is really cool, but because the message is really well thought out:

Ads that are creatively rich and have a deeper meaning? (And a message so pure that it easily translates?) The only thing that would make this campaign cooler is if it said something poignant about the evolution of media.

Oh, wait. It does that too.

via Ads of The World