Monday, December 20, 2010

Ummm... you're welcome?

As a Creative Director, I really kind of hate Google Adwords. It's as if advertising had been invented by — and for — robots. With all of our training in concept, art direction, copywriting and even font choice, we now find ourselves reduced to writing a text-only haiku with a URL at the end.

Not to imply that Google AW are an ineffective medium. They're quite the opposite, and "smart" or "social" ads like them are here to stay. Which is why I find myself using horrible texting slang and prince-like "4U" language just to get the point across.

Which is why it seems ironic that Google has created this long, awkward and horribly paced "thank you" ad in glorious video for all the advertisers who have made them the reigning gods of teh internets.

Google Adwords - Thank You from PostPanic on Vimeo.

But like Google itself, the ad takes as well as gives.You'll never get that time back.

(via I Believe in Advertising)