Breaking through in an already cluttered birthday market

I planned my son's 6th birthday last year. Took 15 kids to the Canadian Museum of Nature, ordered some pizza, then took them all to see dinosaur bones.

It went over pretty well. But then Toronto's John St. had to remind me that — as an adman dad —I might have let my biggest little client down:



(reposted by AdFreak)

Those of you not in the industry may not get all the jokes, but it's presented as the typically glossy and self-congratulatory video case study that agencies put together for big pitches. Language like "In the end, we didn't just create a birthday; we created a birthday movement" had me laughing out loud.

The "integrated campaign" also made me chortle.

Just another reminder of what happens when you let your extra creative energy have its way with media.