From the context, you have to assume these are real people. And their ethnicities may reflect socioeconomic realities in the United States. But it's unfortunate because McDonald's tries so hard to be an equal opportunity employer, and this makes it seem like the higher positions are locked up by whitey.
By the way, if you are African, Latino or Asian American, and want to see how McDonald's is reaching out to you, please check out one of their painfully stereotyped sub-sites:
365Black: "Like the unique African baobab tree, which nourishes its community with its leaves and fruit..."
MeEncanta "We share your passion for music"
Myinspirasian: "Let's go do some karaoke!"
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