|Via Sociological Images|
Yes, it's superficially kind of amusing on a frat boy level. And the woman is certainly appealing. But as Dr. Gwen Sharp at Sociological Images points out:
"I suppose someone could argue that the message that you shouldn’t 'care' whether your women/cars are 'used' rejects the sexual double standard, but the objectification and the implication that non-virgin women are 'used' undermine any apparent rejection of that double standard."
In layman's terms, "comparing a sexually active woman to a used car is pretty f'ing offensive".
The ad appeared in the London Free Press.
Not only is it offensive, it's a ripoff. Another example of the same concept that made the internet rounds three years ago is this BMW ad that claims to be :
|Doesn't she look a little... Nabokovesque?|
Gwen thinks this creepy ad must be unpublished spec creative, but this blogger gives full credits and a publication date:
Advertising Agency: BBDO Athens, Greece
Creative Director: Theodossis Papanikolaou
Art Director: David Kaneen
Copywriter: Daphne Patrikiou
Published: June 2008
Oddly, though, the Ads of The World link doesn't work. Hmmmm...