Wednesday, April 27, 2011

Target market fail enshrined in case study

Who the hell approves these case studies? (Not to mention the campaigns themselves?)

This case study layout for Korea's Cup Noodle Diet (posted on Ads of The World) is supposed to show how effective this "sexy white girl is so skinny her skirt fell off!" ambient is in getting attention:

From men, that is...

While women are shown walking past it with gazes cast down in embarrassment:

Yes, this is the photo they chose to feature.

Too bad those suit dudes aren't the market for your diet ramen. Or are they?

Just imagine the guy on the left coming home with a bag full of diet noodles for his wife: "Look what I bought you, honey! Now you can be as thin as the girl in the ad that I undressed in public today!"

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