Sunday, May 29, 2011

Big Tobacco bumps off a few more addicts

I'm old enough to remember what it was like when people smoked on airplanes. When it landed, as soon as the "no smoking" and "fasten seatbelts" signs went dim, half the passengers went for their pocket pack and lit a cigarette. Today, you can see the exact same coordinated gesture... but they reach for their smartphones.

With so much in common, it was only a matter of time before a tobacco company came up with an app for iPhone. And they have. Or at least the concept is there.

"Bum(p) a Smoke" is an app idea from Miami Ad School that lets casual smokers bum a virtual cigarette from heavier smokers via the built-in "bump" data transfer capability by which you tap iPhones to exchange info. The parasitic smoker can then redeem their bumps for real tobacco once they fill a digital pack.

What a brilliant idea. Because if there's one thing we need, it's to encourage those "I only smoke when I drink! Tee hee hee!" weasels. But don't worry, it's not real.

Via Ads of The World

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