"Ever wanted to be the face of Pepsi? Like Britney shaking her tush in a multi-million dollar ad, making you an 'exceptional earner', and envied by your peers? Well, your time in the limelight is here, you can endorse your favorite brand on facebook."
I'm more of a wine drinker, so I tried it out by tagging a picture of my son with the PEI vineyard we were visiting a couple of years ago:
And there's my little boy, the new face of Rossignol Winery.
As usual, there are privacy concerns associated with this. But I'd be more concerned with people using te tags to vandalize brand pages.