I sofa, therefore I am

There's a fine line that separates all we have accomplished, culturally and intellectually, from our savage animal past. And according to this campaign, that line is actually an online store for Australian furniture:

Furniture. It's what separates us from the animals.

Furniture. It's what separates us from the animals.

Furniture. It's what separates us from the animals.

Clever campaign, actually, despite its obvious ethnocentrism.

After all, can you really claim these guys aren't enjoying some highly civilized awesomeness?

I want to live in a yurt.

Ads by George Patterson Y&R Melbourne.
Via Ads of The World.