Tuesday, June 14, 2011

Burger King SPAMs Japanese women

one of the most fascinating industry news sites online, Burger Business, has an interesting bit about BK's new "woman-friendly" marketing strategy in Asia: smaller burgers.

"Petite and Girl-Friendly"

And apparently what women really want is SPAM.

Mmm... Soylenty Goodness!

So, in closing, BK is offering cheap, small portions of suspect meat because that's what the ladies all crave.

I wonder if the dudes in this Singaporean ad have the... ummm... "sliders" she's looking for?



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2 comments:

  1. AnonymousJune 14, 2011 at 12:03 PM

    in the asian pacific market, spam is really liked, as in a lot! don't know what the appeal is, but it is.

    I-)

    ReplyDelete
  2. AnonymousJune 14, 2011 at 12:03 PM

    oh, yes - a great video!

    I-)

    ReplyDelete

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