Tuesday, August 16, 2011

Neo-nationalism... now in chocolate bar form

This fascinating case study from Romania provides insights into the love/hate relationship between Eastern Europe and American globalism.

Basically, a chocolate brand based on the country's identity challenged apathetic youth by faking a stars-and-stripes rebranding — complete with new packaging fake ads:

I'm not sure how authentic its claims of grassroots protest are, but the approach is interesting and the executions are funny. (Although stirring up that kind of angry patriotism always makes me a little uncomfortable.)

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