Tuesday, September 6, 2011

Durex fortune teller says "cover your little feller"

Ads of The World just posted this nice ambient ad infiltration by Durex in Taiwan:

An interesting case of manipulating cultural predispositions. According to the case study, Taiwanese youth don't want to talk about condoms or sex, but are obsessed with having their fortunes told. So the agency (Ogilvy) built an old-school fortune booth that distributed condoms and warnings about unsafe sex.

Clever. The ending looks pretty staged, but still clever.

1 comment:

  1. レイバン RB3025とは、どういうシリーズのモデルですか?クラシックメタルシリーズに属するというのを見たが、それがまた別のレイバン モデルに属しているらしい。レイバン サングラスが詳しい方、ぜひ教えて下さい!