Tuesday, September 6, 2011

K-Y reaches out to women (and the women who love them)

This new K-Y Intense ad was recently featured on Huffington Post:

It was created by Mother NY, and it's kind of cool because of what it isn't. Laura Stampler put it well: "What I love about the K-Y ad is that it highlights lesbian sexuality in a completely normalized setting. These are women in jammies, not busty models gyrating for the benefit of guys drinking Miller Lite in a beer commercial."

This is an honest attempt by an ad agency to sell a sexual product to a gay female market without the slightest tinge of male fantasy. And yet it is, in its own quirky way, explosively sexual.

Nice work!

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