"Dolce & Gabbana presents the new uncut The One film, revealing the provocative yet effortless femininity of the eternal diva."
Their idea of "effortless femininity" is dolling up Scarlett Johansson like Marilyn Monroe and having her deliver a series of ditzy one-liners to fake reporters in an apparent drunken haze.
It was directed by Jean-Baptiste Mondino, a French fashion photog who was a big cheese in music videos during MTV's golden age. (You can see his style in David Bowie'd "Never Let Me Down", Bryan Ferry's "Slave To Love", Don Henley's "The Boys of Summer" and Madonna's "Justify My Love", among others.)
This spot, however, is boring and trite. And it's a real waste of a perfectly good talent like Scarlett Johansson.