Barbie? Is that you?

This collector's edition doll is designed by Japanese-inspired Italian "lifestyle brand" Tokidoki, and is available for $50 at their online store.

The pitch:

"Tokidoki® Barbie® doll is always ready for cutting-edge fashion! This funky fashionista features trendy tattoos and a pink bob. With cactus friend, Bastardino, by her side, she’s ready for fun in fashion-forward form!"

Pink hair? Tattoos? "Bastardino"?

This isn't your grandmother's feminine ideal.