My favourite thing about the global nature of ad blogging is being able to see work from cultures different from mine, and seeing what their consumers respond to.
In the case of India, when I filter the ads through my own Canadian sensibilities I am sometimes disturbed by what I see. Other times I am delighted.
This time, I am intrigued:
From the Indian people I have known here in Canada, I have come to understand that gold has a special place in the culture. Women traditionally owned and wore jewellery of extremely pure gold as a form of personal and family wealth that is portable and always on-hand. Even in today's digital money economy, the tradition continues to some extent. Obviously, the World Gold Council would like that to continue.
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