Wednesday, October 26, 2011

Sometimes it's best not to campaign it

Saw this Lithuanian ad on I Believe in Advertising, and loved it:

And not just the illustration, either. If you're going to sell urban bikes to their target market, you can't go wrong making fun of the well-heeled but stressed out steel cage drivers.

Then I saw these:

The girl needs some common sense and a cab. The guy needs a day job to wake up to... and possibly a cab. Neither of these latter two ads do anything to sell bikes except reference young adult lifestyles.

Yeah, they look awesome. But why not stop when you're ahead, Love Agency? Not all ideas require tenuously-related sets of three.

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