Tide: For psycho moms with control issues

It's actually a very charming comercial. The question is, who is the hero here? The mom comes off as neurotic about her daughter's tomboyishness, while the daughter doesn't seem to care.

So, is the viewer mom supposed to empathize with uptight mom, or is she supposed to think to herself "Hey! If Tide satisfies that obviously OCD woman with its cleaning powers, I'm sure it'll do for me!"

Either way, I'll bet that girl is going to grow up cool.

In other news, Tide is a great way to get your girlfriend's head in your lap:



And to help your husband loosen up:



Is there anything it can't do?

Tip Via Sociological Images.