I was reading this AdFreak post about the perennial return of McDonald's McRib sandwich, then I clicked on the Flash video embed for the latest McRib TV ad:
Yeah, I know. Crappy ad.
But the first time I clicked it, I had to sit through a pre-roll ad from Google... to watch the ad I came for.
What. The. Hell?
Let me know if it happened for you.
BTW, if you like the McRib as an ironic brand, but don't want to actually ingest one, try on this McRib t-shirt. All proceeds go to Ronald McDonald House.