According to PRWeek, Amnesty International has partnered with Swedish band Arch Enemy (above) to promote the cause of freedom of expression throughout their Khaos Over Europe tour.
From the release:
Head of art for Amnesty Jo Metcalf explained that partnerships with acts that have strong relationships with fans are a growing focus for the charity.
‘Working with bands who have loyal supporters who listen when they say something is far more beneficial than talking to them in a general way,’ said Metcalf. ‘When Arch Enemy say something about freedom of expression it has a resonance with fans. That goes for bands from Arch Enemy to U2.’That's a fairly wide range, wouldn't you say? But a great outreach for Amnesty.
Thanks to Jenn F. for sharing.