Wednesday, November 9, 2011

Amnesty goes on tour with Swedish death metal band

According to PRWeek, Amnesty International has partnered with Swedish band Arch Enemy (above) to promote the cause of freedom of expression throughout their Khaos Over Europe tour.

Via PRWeek

From the release:

Head of art for Amnesty Jo Metcalf explained that partnerships with acts that have strong relationships with fans are a growing focus for the charity. 
‘Working with bands who have loyal supporters who listen when they say something is far more beneficial than talking to them in a general way,’ said Metcalf. ‘When Arch Enemy say something about freedom of expression it has a resonance with fans. That goes for bands from Arch Enemy to U2.’
That's a fairly wide range, wouldn't you say? But a great outreach for Amnesty.

Thanks to Jenn F. for sharing.

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