Herman Cain's campaign manager, Mark Block, recently became an overnight internet celebrity for his bizarre delivery and cigarette flourish on a bizarre political ad.
There have been quite a few parodies since, but at least one advertiser has decided to try to make a marketing campaign out of it.
Smoke Stiks are "electronic cigarettes". They simulate the actions and (optional) nicotine fix of smoking (including creating the appearance of smoke). But they don't produce tar and all that other nasty stuff.
They do apparently, however, produce that freaky Cain smile...
Via Agency Spy