Tuesday, November 15, 2011

How not to handle agency self-promo #sapientnitro

Copyranter unearthed this example of what he called "the absolute worst ad agency self-promo ever" from Sapient Nitro. And thus the feeding frenzy began. And deservedly so, because if there's one thing ad people hate, it's other ad people without a healthy dose of ironic industry self-loathing.



Have you stopped fidgeting uncomfortably yet? It gets better.

AdFreak just reported that the agency started deleting mocking Facebook posts from their wall, and even banned a few users. This prompted one Twitterer to say,


Oh, dear lord.


I kind of felt sorry for them for the video, which showed a painful lack of cynical self-awareness. But the Facebook failure I have no sympathy for.

If you screw up in social media, you screw up in public. You own it. You laugh about it. (Or apologize gracefully) And you move on.

Otherwise...

No comments:

Post a Comment

Post a Comment