Tuesday, November 15, 2011

How not to handle agency self-promo #sapientnitro

Copyranter unearthed this example of what he called "the absolute worst ad agency self-promo ever" from Sapient Nitro. And thus the feeding frenzy began. And deservedly so, because if there's one thing ad people hate, it's other ad people without a healthy dose of ironic industry self-loathing.

Have you stopped fidgeting uncomfortably yet? It gets better.

AdFreak just reported that the agency started deleting mocking Facebook posts from their wall, and even banned a few users. This prompted one Twitterer to say,

Oh, dear lord.

I kind of felt sorry for them for the video, which showed a painful lack of cynical self-awareness. But the Facebook failure I have no sympathy for.

If you screw up in social media, you screw up in public. You own it. You laugh about it. (Or apologize gracefully) And you move on.


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