An industry look at social issues in advertising and media
Tuesday, November 15, 2011
As we get more and more saturated with sex and violence — both real and online — we apparently become harder to shock. So this long ad/short film for Australia's Billycock Denim & Co tries to lure us in with highly-sexualized psychopathy.
It's all very stylized and pretty average for the fashion industry. But will there come a point at which consumers won't want their denim brand associations to be about necrophilia and mass murder?