Tuesday, November 29, 2011
Luck is an attitude... a very Italian attitude
It's a cute ad, part of the new "Luck is an Attitude" campaign to push Martini on a younger generation. The aggressively flirtatious nature of Italian culture may rub some the wrong way, but it's actually pretty common there. I like the way Gianni keeps re-syching with his more passive self so that the day never really diverges except in sexiness and fun. And the vintage Italian film style and music certainly fit the brand.
What do you think?