Shamed be he who thinks evil of it?

Yes, I cover a lot of fashion advertising and marketing here. Because it's so sexually-charged, attention-hungry and pretentious, it usually provides interesting fodder.

Take this campaign from The Lake & Stars:

The anonymous models are mother and daughter. The younger one is 19. And the fashion brand has been accused of promoting incest with this pictorial.

Maayan Zilberman, co-owner of the New York-based lingerie and swimwear label, described it this way:

"...for our viewer to see these photographs, you're confronted with this feeling of 'who's the sexy one?' Because there's always someone who's sexier and there's always some kind of competition going on; there's always a tenderness going on; there's always a tension," she said. 

"We're opening it up to think about: Is it OK for a mother and daughter to feel tender toward each other? And what happens when they're in sexy clothing?"

Which is actually the creepiest thing about the pictures — the way she describes them. That aside, you can see these pictures in many ways: as a non-sexual intimacy between a mother and a daughter, as two stages of womanly beauty presenting themselves in a sexual context to titillate you, or as OMG HOT LESBIAN COUGAR INCEST NYMPHOS.

I really think it's up to where your mind is at in the first place. Where's yours?