Monday, December 5, 2011
New web series accelerates the Starbucksization of McDonald's Canada
McDonald's Canada continues to try to be Starbucks. First it was better coffee. Then it was the "McCafé" makeover at their restaurants. Now, they've hired a sitcom writer to make them McDonald's-promoting webisodes of something derivative of Seinfeld, Friends and The Office:
It's purposefully awkward, with hamfisted product placements. But will it convince Canadians that McDick's is a cool place to hang out all day, sip a latte, and enjoy free wifi? Isn't that something the Starbucks has decided isn't really a great business model?
I just don't get it. McDonald's brand is built on cheap comfort food and parents buying their children's love with Happy Meals. The sooner they drop the pretentious makeover, the better.
Tip via Burger Business