This Brazilian direct mail campaign by Publicis invited journalists and bloggers to the 10th anniversary of Hopi Hari Horror Hour, a scary themepark.
The copy that came with the gender-specific gift below says, "You'd better be prepared."
|Is it just me, or do Brazilian men's underpants look like women's panties?|
This is perfect old-school direct marketing: A simple but true insight, executed memorably. (Plus, a day with free underpants is always a good day.)
If you're interested, here's the show. Rammstein has never seemed so... Broadway.
Tip and pics via Ads of The World