Thursday, December 1, 2011

A pants-shittingly good DM

This Brazilian direct mail campaign by Publicis invited journalists and bloggers to the 10th anniversary of Hopi Hari Horror Hour, a scary themepark.

The copy that came with the gender-specific gift below says, "You'd better be prepared."

Is it just me, or do Brazilian men's underpants look like women's panties?

This is perfect old-school direct marketing: A simple but true insight, executed memorably. (Plus, a day with free underpants is always a good day.)

If you're interested, here's the show. Rammstein has never seemed so... Broadway.

Tip and pics via Ads of The World

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