Cottage cheese thighs?

"Physicians Committee for Responsible Medicine," who are basically a vegan advocacy group, are hating on cheese again.

These billboards were recently erected outside Albany, New York, in dairy country.

Strangely, this is part of a campaign to have cheese removed from (or reduced in) school lunches.

"PCRM president Neal Barnard, M.D., has written a letter to members of the Albany city school board, asking the city to cut down on dairy products served in schools to help students reduce the risk of childhood obesity.
...
School lunches in Albany include an abundance of cheesy foods. The city’s high school menu, for example, includes dairy- and fat-loaded offerings such as chicken parmesan and lasagna with three different types of cheese. Cheese pizzas are available daily."

I won't defend the nutritional value of crappy school lunches. But as an ad guy, I find PCRM's ads as useless as ever. Eating too much fat makes you fat? Gee... thanks. Quite the medical breakthrough there. Targeting one food as the enemy, however, oversimplifies the issue.

Tip via Sociological Images