Wednesday, January 11, 2012

"Priceless" - Australian style

Celine shared this recent Master Card ad from Australia:

The comically "ideal" man thing has been done to death, since Old Spice, but this one is pretty funny. I'm not sure how threatened you'd really need to feel by such a douche, but nonetheless the product benefit is single-minded and front and centre. And the brand is pared down to its punchline.

Moral of the story: You can have an entertaining spot that is bang on strategy. Nice work.

Who was the agency?

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