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The first of these spec ads for Baygon bug dope appeared yesterday on Illegal Advertising. Aimed at young guys, and featuring the inevitable boobies, it's actually a pretty interesting reading of the popular proverb, -"If you think something small can't make a difference, try going to sleep with a mosquito in the room."
The Dream from Jerome Genevray on Vimeo.
The Vimeo link leads to a "female" version as well. And while I can have a good laugh at the poor guy in the former getting his dream cock-blocked by a parasite, it seems that women fantasize about something entirely different:
The Bride from Jerome Genevray on Vimeo.
...marriage? Okay, the creative team of Jerome Genevray & Eric Esculier lost me there by playing a trope as old as the hills. Too uncomfortable to show a woman's sexual fantasies, guys? Think they're really turned on by diamonds, and not hot sex as well? At least be equal opportunity in your sex-crazed advertising.
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