Wednesday, February 22, 2012

Dell's latest campaign: fart photography

UPDATE: Not only is this now confirmed as a hoax, but Dell took it extremely well.

As quoted in MSN Money:

"This video is in no way affiliated with Dell, but it’s great to see creative professionals get inspiration from using our products," the tweet read.

"Our program is all about celebrating people who take their own professional path. Regarding this parody, we consider imitation to be the sincerest form of flattery."

Good for them!

When I saw this on Buzzfeed, I assumed it was fake. But it appears to be a real short film for Dell's "Visual Innovators" campaign, featuring photographer Clayton Sotos.

Clayton Sotos - Visual Innovators from Visual Innovators on Vimeo.

And this is apparently what Mr. Sotos does, "capturing the release of life bursts".

Yeah, it has to be a hoax. But what an elaborate one! The only sure proof of its fakeness I can find is that the Dell branded "visual innovators" Twitter account has been suspended.

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