Wednesday, February 22, 2012

Dell's latest campaign: fart photography

UPDATE: Not only is this now confirmed as a hoax, but Dell took it extremely well.

As quoted in MSN Money:

"This video is in no way affiliated with Dell, but it’s great to see creative professionals get inspiration from using our products," the tweet read.

"Our dell.com/takeyourownpath program is all about celebrating people who take their own professional path. Regarding this parody, we consider imitation to be the sincerest form of flattery."

Good for them!




When I saw this on Buzzfeed, I assumed it was fake. But it appears to be a real short film for Dell's "Visual Innovators" campaign, featuring photographer Clayton Sotos.


Clayton Sotos - Visual Innovators from Visual Innovators on Vimeo.


And this is apparently what Mr. Sotos does, "capturing the release of life bursts".


Yeah, it has to be a hoax. But what an elaborate one! The only sure proof of its fakeness I can find is that the Dell branded "visual innovators" Twitter account has been suspended.

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