Thursday, February 9, 2012

Engagement pizza comes with a ring, flowers, limo and fireworks*

*horrified girlfriend not included

Eater put me on to this publicity stunt of a Valentine's Day offer by none other than the chain restaurant known colloquially as "Pizza Slut":

Here's a close-up:

I love how the $10 pizza is additional to the $10K in swag. (Including a brand-appropriate red gem in the ring.)

Eater also quotes the press release:

“Would you like a proposal with your order?” Starting today, consumers visiting can answer “yes” to that question and purchase the $10 Dinner Box Proposal Package, an epic collection of proposal goodies inspired by the new $10 Dinner Box on the Pizza Hut menu. Pizza Hut is offering only 10 of the exclusive packages just in time for Valentine’s Day at a cost of $10,010 each. The $10 Dinner Box Proposal Package includes a ruby engagement ring, limo service, flowers, fireworks show, photographer, videographer and of course, most importantly, the mouth-watering new $10 Dinner Box. 
Fitting all of these amazing items into one package echoes the feat pulled off inside the new Pizza Hut $10 Dinner Box, which includes a medium one-topping rectangular pan pizza, five breadsticks with marinara sauce and 10 cinnamon sticks with a sweet icing cup in one box for only $10. 
“If we’re able to fit pizza, breadsticks and dessert into one box for only $10, why stop there?” asked Kurt Kane, Pizza Hut CMO. “Our customers want the best of everything, from their food to memorable life experiences. So we decided to make one of those experiences – the marriage proposal – second-to-none and offer it at right alongside the new $10 Dinner Box.” 
With only 10 packages being offered at, those looking to pop the question in a unique way need to act fast. c. Here’s a closer look inside the $10 Dinner Box Proposal Package. 
Ruby Engagement Ring: a stunning ruby stone flanked by shimmering diamonds
Limo Service: pick up your sweetheart in style before popping the question
Flowers: no proposal is complete without a spectacular bouquet of her favorite flowers
Fireworks: a perfectly-timed fireworks display will vault this proposal into the record books
Photographer: photos taken of the happy couple before, during and after the moment
Videographer: capturing video of the moment she says “yes”
$10 Dinner Box: hands-down the most vital, and appetizing, piece of the package
It's a cute little stunt. Although paying ten grand to help a crappy pizza chain generate PR is probably not the way I would have wanted to start my marriage.

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