Thursday, February 2, 2012

Mother Nature resists automotive sponsorship — with a vengeance

Mark sent me a sad story of PR gone horribly wrong.

In Germany, Mini Deutschland paid the Institute for Meteorology at the Free University in Berlin the standard €199 "Adopt-a-Vortex" fee to have in incoming cold front named "Cooper". The agency, Sassenbach, had said they wanted a wind- and weather-proof idea" to promote the soft top Mini Roadster

I assume this was supposed to be ironic. But the real (and very sad) irony began when Cooper started killing people:

Also note unfortunate Expedia headline.

BBC reports:

"In a statement, the carmaker said it could not influence exactly when names for weather fronts would be used, or what a weather system would do. 
It said it deeply regretted that the weather front had taken on 'catastrophic proportions' and claimed so many lives."
In other news, Mother Nature hates cars.

No comments:

Post a Comment