Wednesday, February 15, 2012

#PRmageddon — Post-Valentine's edition

Jezebel has a great little piece about how the big flower industry took a social media beating yesterday due to disappointing product, shabby service, and often complete failure to deliver.

Ouch! FTD may want to rethink that slogan, "say it your way". It looks like their customers already have.

As the article points out, " course, Valentine's Day floral screw-ups have probably been happening for years, but now thanks to the magic of social networking, we have an up close and personal view of the epic fails all of the major online florists seem to be experiencing at the moment."

What Jez fails to mention is the phenomenal "out" this provides to all the men with disappointed (intentionally) flowerless Valentine's dates. "I ordered it from FTD" could be the new "the cheque is in the mail".

No word on whether Teleflora caused Adriana Lima's date to sleep on the couch.

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