Thursday, February 23, 2012

Singapore's condoms protect you from more

Now here's a refreshing approach to condom marketing — a value-added App that keeps you from being walked in on by your parents.

Adrants posted this great campaign by TBWA\Tequila for Okamoto Condoms, the Okamoto Freedom Project, which promotes the brand by trying to help young people get it on without embarrassment.

We need more campaigns like that over here — promoting safer sex in every sense.