Apparently not fazed by the #McDStories hashtag disaster, McDonald's is again attempting to seed its own "grassroots" social media campaign.
This time, it's a sponsored post on Buzzfeed, complete with amateur-looking pictures and a video.
"Have You Tried #Shamrocking Yet?Irish stereotypes aside (since we're used to those in March) this retail appropriation of stupid photo memes like planking, horsemaning and tebowing is just asking for trouble. (Not to mention that the term "shamrocking" already has some disgusting and/or random double-meanings at Urban Dictionary.)
The Irish jig has been an expression of joy since the 16th century, and thanks to the hot new viral trend of #Shamrocking, it's making a modern day comeback. Check out some of these high-stepping #Shamrockers, then get out there and treat your friends to a shake and make them dance with delight!"
At least, I hope people will subvert this cynical attempt to manipulate people into creating free viral advertising. Otherwise, I may lose a little more faith in humanity.
Update: This story was picked up by AdFreak.