Friday, March 23, 2012

The saddest GIS image theft ever #FdAdFriday

In the age of Google, it's not uncommon to find personal or news photos stolen and used for ads in other countries. But what those unethical adpeople don't realize is that the same internet that gives them access to "free" visuals can also make their thefts very public.

Copyranter shared this billboard from India, for overseas study and job placement firm Jubeerich Consultancy.

"The trusted name since 1999"
Whoever designed the ad was obviously looking for a pretty, smiling, fair-complexioned face to represent the West. But they didn't check the story behind the image.

Eve Carson, the woman pictured, was a student at the University of North Carolina who was brutally murdered by Demario James Atwater (and possibly his teen accomplice) on March 5, 2008. In what was apparently a random act of violence, she was killed by repeated shotgun blasts and her car and ATM card stolen.

This act of image theft was not only unforgivably cruel to Ms. Carson's family and friends. There is also a painful irony in using the picture of a murdered American student in an ad for study abroad.

Shame on them.

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