An industry look at social issues in advertising and media
Wednesday, April 11, 2012
Fat guy mocked to sell dirt
Sad, isn't it? The dude seems happy. He's at home in his skin. He works out. He loves plants. And what does it get him?
The ad is by Italy's Armando Testa. Admittedly, people in their home markets of Milan, Rome and Turin tend to be pretty svelte. But if you're going to undermine human dignity, couldn't you do it for something more noble than a bag of mud?