Monday, April 2, 2012
Most cynical use of sex in advertising of the week
Okay, it's only Monday and this ad launched last Friday. But try to glean one spec of useful consumer information from this ad:
I guess this is pretty tame for a Kate Upton ad, though. At least she's not simulating sex with a burger in public, erotically teaching a group of jocks how to use their fingers or using her breasts to win staring contests.
But at least those ads had some sort of concept, as exploitative as it was.