|Via NY Post|
No, this is not a billboard announcing the re-release of Spinal Tap's Smell The Glove. It's the space where Coca-Cola's Vitaminwater ad used to be.
This is the creative that used to be there. Pretty run-of-the-mill sexploitative advertising. ("XXX" is one of Vitaminwater's flavours, according to AdFreak.) But the giant version was posted across from Gallery Church, where a small group of Baptist Biblical literalists worship with Rev. Freddy Wyatt.
Wyatt tells the New York Post that he was "angered and brokenhearted" by the ad, because it "takes something that’s pure and precious and just strips it of its value.”
I assume he's talking about sex. Or maybe specifically female sexuality. I would agree that hypersexualized ads do diminish the awesomeness of real human intimacy, however not all sex is "pure and precious". Sometimes, it's dirty and cheap. (At least, I hear some people are into that.)
Anyway, Rev. Wyatt sent just sent four tweets to Vitaminwater and parent company Coca-Cola, and miraculously the company removed the ad the next day, unintentionally creating a great outdoor conceptual piece honouring the fact that is was Good Friday.
The Rev. was so thrilled that he served Vitaminwater at his next service, even though he couldn't believe heis voice could be so powerful. “Here’s four tweets from a random pastor," he said "and without even a conversation, they took it down.
Even though I think this kind of sex in advertising is unimaginative and somewhat demeaning, I find the knee-jerk censorship surprising too. Considering the money obviously spent on the execution and posting, this must have been a real panic for them. Was Coke afraid of having its brand dragged through the mud by a man of god on Easter weekend? No idea.
It couldn't have been Vitaminwater that did it. These are the same people who did the Jennifer Aniston "Sex Tape" hoax to promote Smartwater and had her pose completely nude in their print ads.
Or maybe they found Jesus. I don't know.
There is a male version of the ad as well, by the way:
|Via Jason in Hollywood|
Would that have offended the Rev as much, do you think?
Thanks to David Gianatasio at AdFreak for the tip.