Monday, May 14, 2012

A good consumer ad, for a change*

Via IBiA

Attention-getting visual? Check!
Makes want to decode it? Check!
Product benefit clearly communicated? Check!

It didn't even need copy. By Euro RSCG, Tel Aviv, Israel.

*This post is dedicated to Kel, who wanted me to post more ads I like, rather than those I hate.

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