Is this perhaps (and maybe this IS the rule of three, but I just never knew it) just that fairly common thing one sees whereby you have a "look" for a campaign (and it is generally a PSA-type thing) and you simply drop different representatives into it (male, female, child, various ethnicities, etc.)? I thought that was sort of standard, but you know precisely how knowledgeable I am about these things. ;-)
This is more than a "look", Kel. It is a very strong and specific visual concept. That's why it is diminished by mindless repetition — it hits so hard it can only do so once.
You're thinking of campaigns where a photographic style or gesture becomes the common thread of a campaign for showing diverse people behind it. That's a different kind of thing.
Is this perhaps (and maybe this IS the rule of three, but I just never knew it) just that fairly common thing one sees whereby you have a "look" for a campaign (and it is generally a PSA-type thing) and you simply drop different representatives into it (male, female, child, various ethnicities, etc.)? I thought that was sort of standard, but you know precisely how knowledgeable I am about these things. ;-)
ReplyDeleteThis is more than a "look", Kel. It is a very strong and specific visual concept. That's why it is diminished by mindless repetition — it hits so hard it can only do so once.
DeleteYou're thinking of campaigns where a photographic style or gesture becomes the common thread of a campaign for showing diverse people behind it. That's a different kind of thing.