Monday, June 25, 2012

Like this headline, your life could change in an instant

I'm not sure these copy-only ads for Swiss Life, in which life changes mid-sentence, are really doing it for me. But it's a neat idea in theory. And apparently they won Gold at the Epica Awards and Silver Press Lions at Cannes International Advertising Festival.

I wonder if they were better in French, German or Italian?

Campaign by Spillman/Felser/Leo Burnett . See two more at The Inspiration Room.

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