An industry look at social issues in advertising and media
Wednesday, July 4, 2012
Pork tries to "empower" women at the BBQ, gets burned
Last week, we found out that girls can be scientists too (
but only if they do it in saucy '80s video style!)
tells us, girls can even BBQ!
All images via
by the US Pork Information Bureau (of "...the other white meat" fame) attempts to lure women into pork grilling by appealing to their desire to be both sexy and a "super-mom":
Oh, yeah, rub it right!
But relax, feminists. It's all in the name of empowerment.
Wednesday, July 04, 2012
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