You know, if you're going to use sex in advertising, look to these ads from Ogilvy & Mather, Bangkok (heh heh heh... "bang cock"...) for some pointers:
- Make it fun
- Be original
- Don't objectify women
I love the vagueness of the one above — Man on woman? Man on man? Woman pegging man? Woman pegging woman?
That's what creative should do; inspire the imagination.
The second, however, leaves little to the imagination:
Via Ads of The World